Meet Cuff-B, Malawi’s newest producer with big vision

Cuff-B, born Cuthbert Wonderful Joya, is a hot new music producer whose talent is taking both Malawi and international music industry by storm. With his Big Vision Entertainment stable as well as his Dance/House/Reggae-Dancehall productions, he is quickly making headway as a force to be reckoned with in the world of hits.

Having produced several hits on the local scene, such as Chidodo and It’s not fair (two of the biggest hits at the moment) performed by Nesnes, DJ Cool’s Latin Girl performed by Lulu and Armstrong, and DJ Boo’s Njibwa remix, just to mention a few, Cuff-B’s big vision is now coming to pass.

The story of Cuff-B as a beat-maker came into the limelight early this year when he released a Reggae-Dancehall riddim called Rain Drops Riddim, which features 12 local and two international (Jamaican) artists.

The Malawian artists include Pylesis, ProVoice, Akadaulo, Comrade, Manton & Sirene, Andy Banton & Manzy Mecca, Chycoon, Captain Vube, Nesnes and Awiri, while the Jamaicans are Lady Flame and Imerj. Rain Drops Riddim and its medley are still enjoying airplay on the local waves as well as in Jamaica.

Rain Drops Riddim was followed by a new reggae track titled Love Fever, performed by ProVoice. The song is getting airplay at one of Nigeria’s top radio stations, hence opening doors for the Malawian producer that he is currently in the studios working on a remix of Nyanda’s latest single Slippery when Wet – Nyanda is from Jamaica’s renowned Dancehall duo of Brick & Lace.

Slippery when Wet remix will feature ProVoice, a Lilongwe-based Dancehall artist who is managed by Cuff-B under Big Vision Entertainment.

“They [Nyanda and her team] loved ProVoice’s music after we linked on Facebook; that’s why this has not been hard, because we are working on international standards. The track [Slippery when Wet remix] is greatly awaited in Jamaica,” discloses Cuff-B, who is also being promoted by Prime Time Media.

“Rain Drops Riddim has opened great doors for me and most artists in the riddim, Malawi has much love outside – DJs, producers and artists from abroad never believed the riddim was from Malawi,” he adds.

Currently, Cuff-B is working on his second 2013 riddim called Table Salt Riddim, which he is collaborating two Kenyan producers Majestic Trends and Encore Fraternity who are helping out with international promo for the Malawian’s reggae and dancehall projects.

Just like Rain Drops, his latest riddim Table Salt also features both local as well as international artists; so far Ras Zion from Jamaica, Abraham from the UK and Trizza C, Comrade and ProVoice from Malawi have already recorded. “We expect more international artists to jump on the riddim,” says the producer.

This month, Cuff-B is also expected to release his second House album titled Cuff-beats Vol.2, which he features both established and up-and-coming artists.

After Cuff-beats Vol.2 and Table Salt Riddim, Cuff-B is expected to drop another yet-to-be titled riddim, which he is co-producing with the Kenyan producer Encore Fraternity.

“It has been so hard to get my productions heard out there, but that was for a good reason, I needed to improve my skills and still I am learning, so the journey is still on,” he says.

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