Tay Grin launches ‘Chipapapa’ fruit drink
Local hip hop star Tay Grin has launched a fruit juice inspired by his song ‘Chipapapa’ which evokes childhood memories among the older generation while painting a picture in the present generation the celebratory mood such songs brought among friends playing in their groups.
The impact the song has made both on the local and international stage inspired Tay Grin to launch the fruit juice.
“Every child has a dream. While I was growing up, I always wanted to explore my talent and when I did, I saw a lot of opportunities coming my way. The message I am sending to the youth is that every dream can become true if we pursue it. We should endeavor to make use of the talent that we have and explore the many opportunities that we have,” said Tay Grin.
Tay Grin continues: “The song remains a massive hit and it is genuinely loved by people from all walks of life. I decided to use that platform to create something tangible something people could have as a reminder of the song. Today people can enjoy the song and sip on a Chipapapa fruit drink. We have taken something that’s authentically Malawian (Chipapapa) and made it into a brand. The idea is to grow a local brand and export it internationally.”
The drink is expected to be launched on Monday, 22 October 2018. The first stock will be in Chipiku Store (Chilambula Road, Lilongwe).
The drink will also be distributed countrywide to various outlets.
Tay Grin says it has taken just over a year to finalize the all the flavours and to get all the necessary approvals to launch the drink.
The drink is being manufactured locally to create jobs for people and build businesses and quality brands that can go international.
“I believe in preserving and promoting our culture. We need to be innovative in using our culture to create products that will help promote and develop Malawi. ‘Chipapapa’ is a big song taken from our childhood days now we have just added a new dimension by introducing a fruit drink.
“This is what separates it from the other drinks, this is a drink formed from the fabric of our culture, our childhood and we can proudly create a formidable brand by supporting it together as a nation. This product is by us for us. Malawians will make it a success,” he says.
The fruit juice is being sold at K270 per bottle of 257ml while a case of 20 bottles is being sold at K5,400. The flavours that have been launched are apple and mix-berry.
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kkkkkk kkkkkk komatu chonde achibale samalani osamangogula zili zonse . kugawa ziwanda. …. ma agents. …. God is watching. …
kkkkkk ziwanda mu drink? He that is you is great than he that is the world,,,osaopa,,kkkk stepping on snakes and drinking poison but osafa,,,,,,faith baba
Kusanzirana zopanga amzanu. Ku johnn sbuda Ali ndi juice wake. Ku Nigeria alikonso coco juice nayenso. Nanu mwati mutero.
Keep up with the momentum. …Taygrin more fire
Bottle tops in DPP colour, not just saying
666 drink comes in my mind
DPP juice? No thanks.
Way to go Tay, entrepreneurship is what we need in Malawi. Thanks for setting the pace pacesetter!! Respect!
Ziwanda juice.com zanu izo pray b4 u drink wht kind of fruit juice being 6% kwinako athirako chani water Kkkkkkk zamanyazi
Not throwing shade but are we going to ignore the ad that says 6% fruit juice/
Plant a tree you will throw better shade. Paja wanu ma percent ndi bwa? He is the only one in my view who has come out and told you the percentages. You are happy to buy concentrates on the market that don’t indicate percentages, koma poti its a Malawian who has done it with a crab in a barrel syndrome yathuyi nde wishing heavy for him to fail. Its a shame tho
6% Fruit and you call it fruit Juice?
Paja wanu ali ma percent angati?